Hey Siri?…Nevermind.

I am forever thinking about how difficult it must’ve been for my parents and grandparents to search for information. This could be because they are always reminding me of how easy today’s society has it compared to how it used to be. My parents (whom attended college in the ‘70s) would spend hours in a library going through books to find information to use to complete their schoolwork. I grew up in a time where I simply went to Google, typed in what I was looking for and had a plethora of information in a matter of seconds. Did you know that there are 3.5 billion Google searches per day? That breaks down to 40,000 searches every second! The way in which the Internet works is truly amazing. However, even more technology has changed the way in which we search for information. We can now conduct a search by using our voices.

By now we have all gotten used to intelligent assistants on our mobile devices. With these intelligent assistants, like Apple’s Siri and Samsung’s Cortana, we can do anything from scheduling a meeting to sending an email by simply stating what we need done. What I have noticed the most is users using “Hey Siri” to conduct an Internet search. I, too, am guilty of attempting to do so. “Hey Siri,” allows users to simply state the words, “Hey Siri,” to get the assistant’s attention for a voice search or command. Although we have known these mobile personal assistants for quite some time now, the trend of talking to our mobile devices has just recently started to rise. “The range of virtual assistants, such as Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home, are collectively training people to search using their voices and to become more “conversational” with search and mobile devices” (Sterling, 2016).




(MindMeld,. Mindmeld Launches Voice Assistant 2.0, Says Voice Search Growing Dramatically. 2015. Web. 16 Sept. 2016.)

It has been noted that Siri gets more than 1 billion requests from users each week! My question is, how many of those requests are misunderstood, go wrong and end up in a typed search? While using voice is convenient, it can lead users to wrong websites, calling the wrong person and more. Thus, SEO or PPC companies need to take pronunciation of keywords and phrases into consideration when it comes to choosing voice searches. I cannot tell you how many times I have asked Siri to make a call and she calls the wrong number, or to conduct a search that leads me to websites and links that are irrelevant. It is truly a love-hate relationship depending on my search/command results. Ways that marketers can solve these problems and avoid confused and upset consumers include: “Research misspellings that can result from common mispronunciations of brand name, product name or key search terms,” and “Add them as a test to your keyword optimization strategy, though be careful to add in relevant negative keywords, as well” (Virji, 2016). You can learn more solutions here. I am not alone in having a neutral feeling toward the technology.


(MindMeld,. Mindmeld Launches Voice Assistant 2.0, Says Voice Search Growing Dramatically. 2015. Web. 16 Sept. 2016.)

These mobile personal assistants are just catching on, and if consumers find that there are errors in their voice searches, they may choose to abandon the technology. Yes, there is a way to turn off Siri. There is so much potential when it comes to using voice search, I truly hope that we find ways to avoid mistakes and that these assistants are around for a long time.


(Morgan, 2016).

How often do you use voice search via mobile personal assistants? Were your last searches successful? Or did they end with you going to a typed search?


4 thoughts on “Hey Siri?…Nevermind.

  1. I find myself in the category of most people that have just starting using voice command (Siri) within the last six months. It is both convenient and frustrating at the same time. When it works it’s brilliant and I feel amazed every time, but when it doesn’t work, it really doesn’t work. A few weeks ago I asked Siri to look up the number for a local business. In her defense I kind of mumbled the word. She thought I said something mean that involved the F word and then proceeded to give me a good scorning that that type of language was not necessary. It was the funniest thing ever.


  2. I started using voice commands as soon as Siri was available for the iPhone, but I dont use it as much as I thought I would. When Apple first introduced Siri I thought I’d be talking to my phone all the time, however it not the case. I get very annoyed when I’m searching for something and i get “I dont understand that” or “Siri is not available”. Recently I have mainly used Siri to find music while I’m driving. What have you used Siri for most?


    1. Hi!

      I have found myself to use Siri to send texts, make phone calls, look up numbers of businesses and sometimes to look up locations of certain stores near me. I have gotten annoyed before because she sometimes doesn’t hear correctly and I have to do it myself.



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